February 10, 2020
The learning amassed in this process led to the launch of RawCycle
I was in Nashik when I noticed large quantities of plastic bottles being
treated as ‘garbage’. But its negative effects on the environment cannot be
discounted, and the world seems to be waking up to this reality.Atiya has
already gathered 1.According to the CPCB report in 2017, it was estimated that
around 25,940 tonnes of plastic waste is generated every day in India.
However,
plastic bottles made of polyethylene terephthalate (PET) are completely
recyclable, although they are not biodegradable.According to the Central
Pollution Control Board (CPCB) report in 2017, it was estimated that around
25,940 tonnes of plastic waste is generated every day in India.â€
The gathered
plastic bottles are first washed and then chopped into flakes, which are later
melted, shaped into chips, and extruded into yarn. However, it was in 2017 that
she came up with an innovative recycling initiative. Our customers are wearing
these t-shirts on a daily basis.2 million bottles for recycling and she has
recently launched her first China water
bottling machine Manufacturers apparel collection that is made up of 95 per
cent recycled plastic polyester and 5 per cent Dri Fit spandex.Talking about the
feedback she has received for this initiative, the 35-year-old expresses,
"People are enjoying the fabric and the tee’s versatility.
The youth of today
connects with sustainability and there is scope to make a unique identity for an
initiative like ours because people are seeking and appreciating solutions that
show responsibility towards the environment,†she adds. Yarn is then woven into
fabric, dyed using eco-friendly processes, before the ocean-friendly t-shirt is
finally ready.Take, for instance, Atiya Rakyan’s endeavour.
The learning amassed
in this process led to the launch of RawCycle, making them the best available
alternatives to recycled waste,†Atiya shares.All the world’s plastic! It is
here, there, and everywhere — from straws to polybags, from tiffin boxes to soda
bottles. Google, Facebook, L&T, and even some schools have shown their
interest in the project,†she said on a concluding note.. We started with our
1,500 t-shirt capsule collection and apart from general consumers, many of our
existing partner organisations showed keen interest to join hands with us. Atiya
Rakyan Mumbai-based Atiya Rakyan takes your discarded plastic, processes it into
fashionable tees, and gives it back to you thanks to her ingenious initiative
that gets upcyling right. I spent the next two years in R&D to create
fashionable apparel made of discarded, empty plastic juice bottles.â€"Fashion has
always been close to my heart and making recycling and upcycling cool was a
challenge I was looking forward to. No bad’ is the philosophy for a better
planet. This means a per capita plastic consumption of nearly 11 kilograms — a
large part of this includes bottles, wrappers, bags, and sachets."Garbage
disposal is a huge problem in today’s plastic crisis and we find people often
aren’t aware of alternative solutions to manage disposal better. She adds, "‘All
good. With this initiative, seven empty bottles get transformed into one
t-shirt. These t-shirts are available in different styles. Being a committed
proponent of sustainable living, she decided to follow an eco-friendly lifestyle
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